Introduction to Major Findings
Insights into two years of DopeBoo customer data reveal emerging customer preferences and demographic trends.
Customer demographics are expanding to include non-traditional customers. Our data show a gender split among customers increasingly approaching equality. Women are increasingly joining a market historically populated by male buyers. Women, we found, strongly prefer vaporization devices over traditional ingestion devices. We speculate that spreading awareness and attractive online product offerings have engaged a female market of primarily online shoppers.
Consumers are broadly shifting away from more traditional ingestion methods toward a variety of vaporization devices. Users are increasingly choosing cartridge-based vape pens, open-system mobile vaporizers, or desktop vaporizers. Notably, dry-herb vaporizers have lost popularity and are perhaps being viewed as anachronistic.
Along with vaporizers, concentrates and distillate products are gaining market share. Market data shows that concentrate use has risen over 200% in 24 months since 2017 and over 100% in the second half of 2018, alone. We speculate that innovative, test-friendly product offerings will continue to drive massive development in the concentrate market. Arcview Market Research estimates that the $3 Billion customers spent nationally on concentrates in 2018 will balloon into an $8.5 Billion market by 2022.